Cidade
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Cidade ✧
UX/Product Design - 2021
Cidade is an ambitious super app designed to serve the district of Cidade in São Paulo, Brazil—a historic area undergoing a massive transformation. As part of an extensive renovation plan, Cidade is being reimagined into a vibrant hub featuring high-end boutiques, luxury shopping, diverse businesses, cultural events, and fine dining experiences. This ambitious revitalization effort required a digital ecosystem capable of supporting the district’s growing demands, making the Cidade super app a fundamental pillar of this transformation.
The project was developed while I was employed at OnOff Telecom in Estonia, where I worked as the sole UX Designer in a small but highly focused team alongside the Project Manager and the company’s CEO. With only a few initial wireframes from the CEO, my task was to build the entire design system from the ground up, ensuring scalability, efficiency, and a seamless user experience. Given the complexity of the project, two separate development teams were required—one local team from Brazil and another from Farfetch, which provided the foundation for developing such an extensive app.
From conceptualization to final pixel-perfect designs, my responsibilities included structuring the app’s user experience, defining navigation flows, and establishing a robust design system. To maintain consistency and efficiency, I created a comprehensive library of reusable components and meticulously organized all assets in Sketch to streamline collaboration with both development teams.
Role: UI/UX Designer
Team: 1 UI/UX designer, 1 product manager
Client: High-end renovation project in São Paulo (via OnOff App company)
Credits: Nataliia Hryhorova (Product manager)
Project approach
The Cidade Super App was developed using a structured, user-centric approach to ensure a seamless experience for both locals and visitors engaging with the district’s diverse offerings. The project began with an in-depth research phase, including user interviews, journey mapping, and persona development, to gain a deep understanding of target users' goals, behaviors, and challenges. This early research informed the ideation and concept validation process, where multiple solutions were explored through wireframing, prototyping, and A/B testing to determine the most effective design patterns for navigation, onboarding, and key functionalities.
Once initial concepts were validated, the design phase focused on creating high-fidelity UI/UX designs that ensured consistency across the app’s core sections, including fashion, wellness, dining, and social engagement. Usability testing and heuristic evaluations were conducted to refine the user experience, resolve friction points, and optimize performance. The final phase involved close collaboration with development teams, ensuring a smooth transition from design to implementation. Through iterative testing and refinement, the app was shaped into a highly functional and engaging platform that aligns with the evolving needs of Cidade, fostering adoption and long-term user engagement.
The scope of the project demanded a deep UX research process to validate every assumption. To ensure the app was intuitive and met user needs, I employed a range of research methodologies, including:
User interviews & Surveys – Gathering insights from potential users to understand their expectations and pain points.
Competitor analysis – Benchmarking local and global platforms offering similar services.
Personas & Customer Journeys – Mapping out different user profiles and interaction flows.
Wireframing & quick prototyping – Iterative design testing to refine usability and navigation.
Usability testing – Conducting A/B testing and collecting real-world feedback.
Heuristic evaluation – Ensuring adherence to UX best practices for an intuitive interface.
Discover (Research Phase)
The first phase focused on deeply understanding the target users, market trends, and business goals to ensure the Cidade app was built on a solid foundation. One of the first steps was to conduct competitive analysis to assess similar platforms in fashion, wellness, food delivery, and social engagement, identifying key opportunities for differentiation. To gain real insights into user behavior, we decided to organize user research sessions that included interviews and surveys, gathering data on how potential users interact with similar services. By analyzing this data, I was able to identify pain points and needs, which helped shape the app’s core functionalities. Additionally, I also mapped out business objectives by working closely with stakeholders, ensuring the app aligned with the vision of making Cidade a vibrant, interconnected district.
Define (Ideation Phase)
Building upon research insights, we needed to structure a clear framework for the app’s development. The creation of user personas, representing different types of users such as fashion lovers, foodies, wellness seekers, couriers, and business owners, was a first step to start guiding design decisions. To enhance usability, I defined user flows for each app section, ensuring smooth navigation for actions like browsing, purchasing, booking, and content sharing. By mapping customer journeys, it became possible to ensure that every interaction with the app was intuitive and engaging, reducing friction and maximizing satisfaction. Throughout this phase, I actively collaborated with stakeholders—including the CEO and project manager—to refine ideas, ensuring that our alignment and cohesion was absolute.
Creating customer journey maps was an incredibly insightful process, as it allowed to deeply understand the motivations, frustrations, and expectations of i.e. a local citizen (or visitor) exploring Cidade after its transformation for the first time. Mapping out each phase of the journey—especially identifying pain points in planning and navigation—highlighted critical areas where the Cidade app needed to provide intuitive solutions, such as real-time updates on events, seamless booking experiences, and personalized recommendations. Observing the emotional fluctuations throughout the journey also reinforced the importance of creating a frictionless and engaging digital experience, ensuring that excitement remained high as users discovered new dining spots, boutiques, and cultural events. By pinpointing opportunities in the loyalty phase, it was possible to recognize the need to integrate retention strategies like exclusive perks and personalized content to encourage users to return. This holistic approach to user behavior directly influenced design decisions, helping me craft an experience that not only addresses pain points but also enhances the joy of exploring Cidade.
Develop (Design Phase)
With a well-defined structure, I transitioned into designing the app’s visual and interactive elements. I created wireframes and prototypes, starting with low-fidelity sketches before refining them into detailed high-fidelity designs. These prototypes helped validate the app’s structure and user flows through usability testing sessions. To ensure consistency across all sections, I developed a design system, incorporating color palettes, typography, iconography, and UI components tailored to Cidade’s branding. Interactive prototypes were tested with real users, allowing me to gather feedback and refine UI/UX elements iteratively. This phase also involved collaborating closely with developers, ensuring the designs were feasible and aligned with technical constraints.
Deliver (Implementation Phase)
The final phase focused on ensuring a smooth transition from design to a fully functional app. I worked alongside the development team to support implementation, ensuring the designs were accurately translated into code. Through regular design reviews and QA testing, I identified inconsistencies and usability issues, making necessary adjustments to optimize performance. I also prepared handoff documentation, including design guidelines and interactive specs, to streamline collaboration between design and development. As the app neared launch, I assisted in final usability testing, ensuring all user flows were seamless before going live. Post-launch, I gathered user feedback and analytics, providing insights for future updates and improvements.
This structured approach ensured that the Cidade app was designed with a strong user-centric foundation while maintaining alignment with business goals and brand identity.
Customer journey maps
These initial journey maps provided valuable insights from a UX research perspective by visually representing the emotional and experiential trajectory of users interacting with the Cidade district. They helped to allow us understanding the dimension of this project as we were able to highlight key engagement moments, emotional peaks, and pain points, allowing for a better understanding of possible user frustrations and giving the chance to come up with opportunities for enhancement. Considering how ambitious the project of the super app was and how much uncertainty we were facing on the initial steps by mapping emotional experiences alongside engagement levels, it became easier to identify where interventions, such as improved navigation, streamlined check-ins, or better loyalty incentives, could be implemented.
This structured approach to analyzing user behavior helped us to refine design decisions, considering a priority to ensure a seamless and engaging experience that would always stay aligned with our prospective users expectations and motivations.
User personas
Creating detailed user personas like Mariana Oliveira (a local fashion-forward user) and David Mitchell (a visiting tourist) was a crucial step in the early UX research phase of the Cidade super app. These personas helped define core user needs, pain points, and behavioral patterns, allowing the team to shape the app’s features and user journey accordingly.
By developing Mariana’s persona, we gained insights into how a local user interacts with the app daily—whether for fashion, wellness, or social engagement. Her needs highlighted the importance of community-driven features like B Inspired, seamless integration with local brands, and an engaging loyalty system.
On the other hand, David’s persona provided perspective on the experience of a short-term visitor who values efficiency, curation, networking and premium services. His expectations emphasized the need for fast reservations, multilingual support, and exclusive experiences that would make his visit memorable.
These personas allowed us to:
Validate feature priorities—ensuring the app serves both locals and tourists effectively.
Identify pain points early—such as language barriers, time constraints, and the overwhelming number of choices.
Design user journeys with clarity—by mapping key actions before, during, and after app interaction.
Create a product that feels intuitive and relevant—for different user segments, increasing engagement and retention.
The first step in crafting the user experience was understanding how people interact with each of these industries digitally. This required in-depth research, including competitor analysis, user interviews, and behavioral studies, to map out how users expect to browse, book, purchase, and engage with services. By defining clear user personas and scenarios, I was able to design structured user journeys that minimized friction and enhanced usability.
One of the key challenges was balancing a cohesive design language while allowing each section to maintain its own unique identity and functionality. Users moving between Fashion, Food, or Wellness needed a familiar navigation system, but the interactions within each section had to be tailored to their specific needs. For example, purchasing a designer outfit, booking a restaurant table, or signing up for a yoga class all required different user flows, but the underlying architecture had to feel unified.
A significant focus was placed on the partner-facing side of the platform, particularly in the Restaurant App, which enables restaurants to manage reservations, waitlists, deliveries, and settings with ease. UX research played a critical role in designing an interface that streamlined operational tasks while providing essential performance insights through a statistics dashboard. Data on table turnover rates, average dining times, no-show percentages, average order value, and total revenue was made easily accessible, allowing restaurant owners to make informed decisions. The ability to filter this data by time periods or customer demographics ensured flexibility in analyzing trends and optimizing business performance.
Beyond just designing the front-end experience, I focused on creating efficient backend workflows that supported both user engagement and business operations. From managing menus, tables, and orders to processing subscriptions, bookings, and content uploads, every interaction was structured to be fast, intuitive, and scalable. Testing and iteration were key, as refining the user flows based on real-world feedback ensured that the final product met both user expectations and business needs.
By grounding the design process in UX research, user journey mapping, and iterative testing, I was able to craft an app that not only brings multiple industries together but does so in a way that feels natural and engaging for users. The Cidade Super App is more than just a collection of features—it is a well-orchestrated digital experience where each section complements the others, offering an intuitive and enriching journey for both users and businesses alike.
User Flow: Fashion
User Flow: Booking a table
User Flow: Ordering delivery
A/B Testing examples during early UX Research prhase
During the initial research phase of the Cidade super app, A/B testing was an essential and experimental method for validating design decisions and optimizing user experience. Below are some key A/B test examples that were conducted:
1. Navigation & Onboarding Flow
A Version: A step-by-step onboarding guide with illustrations and tooltips explaining each feature.
B Version: A minimalist skip-able onboarding with a brief video tutorial instead.
Goal: Determine which approach leads to higher feature discovery and engagement rates for first-time users.
2. Homepage Personalization for Locals vs. Tourists
A Version: A homepage tailored for locals, showing trending fashion designers, restaurant reservations, and wellness classes.
B Version: A homepage for tourists, featuring curated experiences, must-visit places, and exclusive offers.
Goal: Understand if context-based personalization improves retention and interaction rates.
3. Booking System for Restaurants & Experiences
A Version: A traditional list-based layout for browsing and reserving restaurants/events.
B Version: A map-based interface, allowing users to book based on location.
Goal: Measure which layout drives faster decision-making and higher conversion rates.
4. Social Engagement in ‘B Inspired’ Section
A Version: Allow users to engage via likes and comments on photos/videos.
B Version: Introduce a reaction system (emojis) and shareable story format.
Goal: Test which engagement model generates more user interaction and content sharing.
Heuristic evaluation after UX Research
After conducting extensive UX research—including user personas, A/B testing, user interviews, and journey mapping—a heuristic evaluation was the next logical step to refine usability and address potential friction points before finalizing the app design.
A heuristic evaluation follows Jakob Nielsen’s usability principles to assess the interface and user experience based on consistency, efficiency, error prevention, and accessibility.
By applying this method, we could:
- Identify usability issues that users might not explicitly report but affect their experience.
- Ensure consistency across different sections (e.g., booking flows, marketplace interactions, and social engagement).
- Evaluate accessibility features, ensuring the app caters to various user needs, including tourists unfamiliar with São Paulo.
- Optimize navigation & hierarchy, making it easier for users to explore Cidade without confusion.
- Validate previous research findings, aligning final design choices with actual user behavior and expectations.
By combining A/B testing insights with heuristic evaluation, we were able to do fine-tuning adjustments to the design and prototyping in order to deliver a seamless and engaging experience for all kinds of visitors.
Section Food
The Food section connects users with the best culinary experiences in Cidade. Whether dining in, ordering for delivery, or shopping for organic ingredients, this section provides seamless access to top restaurants, local markets, and fresh produce.
Restaurants – Explore Cidade’s finest dining options. Browse restaurant profiles with videos, photos, menus, and user reviews. Secure a reservation with just a few taps and experience world-class cuisine.
Delivery – Enjoy restaurant-quality meals from the comfort of your home. Order from a variety of local restaurants and track your delivery in real time.
Biomarket – Shop for organic, locally sourced, and bio-certified products from São Paulo’s best farmers and sustainable producers. Get fresh, high-quality ingredients delivered straight to your door.
Section Fashion
The Fashion section brings together the best of Cidade’s luxury and designer fashion, giving users access to exclusive collections, vintage pieces, and even rentable outfits.
New – Browse high-end boutiques and luxury brands in Cidade. Discover the latest trends in clothing, accessories, jewelry, and footwear, and shop directly from your favorite brands.
Vintage – A curated space for vintage lovers and aspiring designers. Find unique, timeless fashion pieces and support up-and-coming local designers who bring fresh styles to the industry.
Rent – Need a statement outfit for a special occasion? Rent designer fashion items from top boutiques in Cidade, as long as you have sufficient balance in your MWallet.
Section Culture
Cidade is a cultural hub, and the Culture section offers users an easy way to discover and attend the best events in town. Whether it's entertainment, knowledge-sharing, or spiritual gatherings, this section keeps users connected to what’s happening in the district.
Entertainment – Find and book tickets for concerts, fashion shows, cinema screenings, theater performances, live music, art exhibitions, and other major cultural events.
Talks – Stay informed with industry-leading conferences, seminars, and masterclasses. Connect with thought leaders and expand your knowledge on a variety of topics.
Religion – Explore religious and community events such as festivals, guided tours, spiritual ceremonies, and faith-based gatherings.
Section Wellness
The Wellness section is designed to help users prioritize their health, fitness, and self-care. From workouts to spa treatments and premium beauty products, everything you need for a balanced lifestyle is here.
Classes – Join various fitness and wellness classes, including yoga, CrossFit, BJJ, boxing, capoeira, and more. Book your spot and stay active with expert-led sessions.
Services – Browse and book wellness treatments, including massages, skincare therapies, spa experiences, and body treatments, all offered by top professionals.
Beauty – Shop high-end beauty products, including makeup, skincare, perfumes, and cosmetics from luxury brands, ensuring you always look and feel your best.
Section Educational
The Education section offers exclusive, high-quality courses designed by prestigious institutions and academies specifically for the Cidade project. Users can explore a variety of subjects, including business, entrepreneurship, fashion, design, fitness, and technology. Each course is structured into multiple lessons, interactive workshops, and a dedicated resource library, providing a comprehensive learning experience. Users can access video lessons, downloadable study materials, and participate in Q&A forums with fellow students and instructors. Upon completion, learners receive a certification, adding value to their professional and personal growth. This section is designed to make high-level education accessible, empowering users with knowledge and skills tailored to Cidade’s evolving industries.
Section B Inspired
B Inspired is the social media heart of the Cidade super app—an Instagram-like platform where users and influencers can share their experiences and inspire others. Whether it's posting about a dining experience at a top restaurant, attending an exclusive fashion show, exploring cultural events, or enjoying the district’s vibrant lifestyle, this section brings Cidade’s energy to life through user-generated content.
This feature plays a crucial role in engagement by fostering a sense of community and encouraging interaction. Users can discover new activities, get recommendations from real experiences, and feel more connected to the Cidade lifestyle. B Inspired is more than just a social feed—it's a dynamic space where trends are set, experiences are shared, and Cidade’s unique atmosphere is showcased in real time.
From a UX perspective, B Inspired adds a layer of complexity to the app, as it requires seamless media uploads, an intuitive interface for browsing and engaging with content, and algorithms to surface the most relevant and inspiring posts. By integrating this social element, the Cidade app becomes more than just a marketplace—it evolves into a living, breathing ecosystem where users are not just participants but contributors to the district’s ever-growing story.
Section Subscriptions
The Cidade super app offers premium subscription packages tailored to different lifestyles, ensuring users gain exclusive access, perks, and discounts across food, fashion, culture, and wellness. These packages serve as an effective marketing and retention strategy by creating a strong sense of belonging, exclusivity, and added value for users.
Each package caters to a specific audience, allowing users to choose a membership that aligns with their interests while benefiting from VIP treatment. This approach enhances user engagement and encourages long-term app loyalty by making the Cidade experience even more immersive and rewarding.
Why This Strategy Works:
Incentivizes Long-Term Commitment: Users subscribe monthly, ensuring recurring revenue while keeping them engaged with exclusive perks.
Encourages Exploration & Spending: Subscribers are more likely to attend events, shop, dine, and use premium services to make the most of their membership.
Creates a Sense of Exclusivity & Prestige: VIP perks make users feel special, reinforcing Cidade’s luxury and high-end positioning.
Targets Niche Audiences Effectively: Instead of a one-size-fits-all model, these packages appeal to different lifestyles, boosting personalization and satisfaction.
Registration
The Cidade super app offers a quick, intuitive, and seamless registration process, ensuring that users can effortlessly create an account and start exploring the vibrant experiences Cidade has to offer. Designed with usability and convenience in mind, the onboarding flow is structured into simple, logical steps that guide users smoothly through sign-up.
Checkout process
The checkout process in the Cidade super app is designed to be seamless, secure, and incredibly efficient, ensuring that users can complete their purchases and orders without unnecessary delays. Whether shopping for fashion, accessories, beauty products, booking wellness services, or ordering food, the process flows effortlessly from selection to payment, making the entire experience smooth and enjoyable.
With a user-friendly interface, the app allows customers to finalize their transactions quickly, whether they are paying with a credit or debit card, digital wallets, or MCoins, the app’s built-in currency. Returning users benefit from saved payment details, enabling one-tap checkout, while new users can securely add their preferred payment methods with ease. Address selection for food delivery is intuitive, featuring GPS-based input and saved locations, ensuring accuracy and convenience.
Security is a priority, with encrypted transactions and two-step authentication protecting every purchase. Users receive instant confirmations and digital receipts, giving them full transparency over their transactions. Those subscribed to premium packages enjoy automatic discounts, priority services, and exclusive perks, making the experience even more rewarding.
From browsing to finalizing an order, every step has been optimized to be as quick and intuitive as possible. The real-time order tracking feature enhances the experience, allowing users to follow their food deliveries, upcoming wellness appointments, or fashion rentals with ease. The Cidade app transforms the traditional checkout process into a frictionless journey, making shopping and ordering a delight rather than a chore.
User settings
The User Settings section of the Cidade app has reached a new level of refinement, offering a seamless, intuitive, and highly personalized experience. Every detail has been carefully crafted to provide users with full control over their accounts, ensuring effortless navigation and customization. From managing payment methods and subscriptions to setting language preferences and adjusting notification settings, everything is designed for convenience.
The streamlined interface enhances clarity, while the organized structure ensures users can quickly access what they need. Security is a priority, with robust options for password management and data control. The inclusion of support features and FAQs makes it easy for users to find assistance whenever needed. The entire section is now a polished, cohesive hub that reflects the sophistication and user-centric vision of the Cidade app, making everyday interactions more efficient and enjoyable.
MWallet
The MWallet and its MCoins started as a simple reward and earning system within the Cidade app, designed to incentivize user engagement through purchases, event participation, and interactions within the app. Initially, MCoins served as a loyalty currency, rewarding users for activities such as dining at restaurants, shopping at boutiques, attending cultural events, and subscribing to exclusive services. Users could accumulate MCoins and redeem them for discounts, perks, and exclusive experiences, making it a valuable system that encouraged retention and spending within the Cidade ecosystem.
However, as the Cidade app expanded and its ecosystem grew richer, MWallet evolved beyond just a rewards system and transformed into a full-fledged payment solution. With more businesses, restaurants, and boutiques integrating into the Cidade app, the demand for a seamless and unified payment method increased. MWallet became the answer, allowing users to not only store and manage their MCoins but also top up their balance using traditional payment methods like credit cards and bank transfers. This shift positioned MWallet as more than just an incentive tool—it became an essential financial feature, offering users convenience and exclusivity in their transactions within Cidade.
The most ambitious leap in its evolution came when MCoins transitioned from being a digital points system to a true cryptocurrency. This expansion meant that MCoins were no longer restricted to the Cidade ecosystem; instead, they could be transferred, exchanged, and even used as a digital asset beyond the app. This move opened doors for users to use MCoins for peer-to-peer transactions, invest in digital assets, and even make payments at select partner locations. By integrating blockchain technology, the MWallet ensured secure, transparent, and decentralized transactions, aligning with the future of digital finance. What started as a simple loyalty feature had now become a sophisticated cryptocurrency-driven payment system, reinforcing Cidade’s position as an innovative and forward-thinking district where technology and lifestyle seamlessly blend.
Courier App
The Courier Partner app is an essential tool designed specifically for delivery couriers, providing them with everything they need to manage their work efficiently and maximize their earnings. Acting as the backbone of Cidade’s delivery network, the app allows couriers to receive and accept delivery requests instantly, whether for food orders, package deliveries, or other on-demand services. With a clear and intuitive interface, couriers can view all relevant details about each order, including pickup and drop-off locations, estimated delivery time, and customer instructions, ensuring a smooth and organized workflow.
Flexibility is at the heart of the Courier Partner app. Couriers have full control over their working hours, allowing them to set their availability based on their preferences. They can also specify the type of vehicle they use, whether it’s a bicycle, motorcycle, or car, optimizing order assignments to match their capabilities. Earnings are transparently displayed, providing real-time insights into completed deliveries, bonuses, and potential incentives, with customizable payout options so couriers can choose how and when they get paid.
Beyond deliveries, the app offers robust support features, ensuring couriers can access help whenever they need it. From in-app assistance and direct customer support to troubleshooting resources, couriers are never left without guidance. This level of accessibility and flexibility makes the Courier Partner app not just a work tool but a reliable companion for those looking to thrive in the delivery ecosystem. By streamlining operations, empowering couriers with control, and ensuring seamless transactions, the app enhances efficiency and reliability, making deliveries faster and more rewarding for everyone involved.
Courier App User Flow: Onboard & Requests
Courier App User Flow: MWallet & Settings
Farmer App
The Farmer app is a powerful and intuitive platform designed exclusively for farmers, giving them full control over their product listings, orders, and overall business operations within the Cidade ecosystem. Acting as a digital storefront, the app allows farmers to seamlessly add, update, and manage their products, ensuring that customers always have access to fresh, high-quality goods. With real-time inventory management, farmers can track stock levels, adjust pricing, and highlight seasonal or specialty items, making their offerings more dynamic and appealing.
Beyond just product management, the app streamlines the entire order process, from receiving requests to confirming and preparing shipments. Farmers can view detailed order information, track delivery statuses, and communicate with buyers if needed, ensuring transparency and efficiency in every transaction. The earnings dashboard provides real-time insights into sales performance, allowing farmers to monitor their revenue, access payout options, and plan their financial growth with confidence.
Farmer App User Flow: Products and settings
Farmer App User Flow: Onboard and orders
Restaurant App
The Restaurant App in your super app is designed to be an all-in-one solution for restaurant partners, offering seamless management of table bookings, food delivery orders, and customer interactions. With an intuitive and elegant interface, restaurant managers can efficiently handle reservations, confirm check-ins, manage waitlists, and oversee delivery logistics—all from a single platform.
Effortless Table Booking & Check-in Management
Restaurants can view and sort reservations by time, status, or priority, ensuring smooth operations during peak hours. Each booking entry displays essential details such as:
- Guest name and number of guests
- Booking time and reference number
- Seating preferences (indoor, outdoor, terrace)
- Special requests (concierge/valet service, birthday celebrations, non-smoking area, allergies)
With just a tap, staff can confirm a guest's check-in, move them to a waitlist, or cancel a booking if necessary. The app also enables direct communication with customers via a call button, allowing restaurant managers to reach out instantly for clarifications or confirmations.
Seamless Food Delivery Management
The app integrates a delivery tracking system, allowing restaurants to monitor orders in real-time. Each order includes:
- Order number and timestamp
- Items included in the order (dishes with images)
- Courier estimated pick-up and delivery times
- Status updates (processed, in preparation, ready for pickup, on the way, delivered)
- Customer’s delivery address with an interactive map view
These features make it easy for restaurants to ensure timely deliveries while keeping customers informed at every stage.
Comprehensive Restaurant Settings & Menu Management
The settings section of the app gives restaurant managers full control over their tables, dishes, and menus. They can:
- Add or update available tables and seating capacity
- Modify menus by adding new dishes or updating existing ones
- Adjust pricing and availability based on inventory and demand
Advanced Analytics & Performance Insights
One of the standout features of the app is its statistics dashboard, providing restaurant owners with detailed business insights. They can track key performance indicators such as:
Table Turnover Rates – How quickly tables are freed up for new guests
Average Dining Time – The time guests spend at their tables
No-Show Percentage – How often reservations are missed
Average Order Value – Insights into customer spending habits
Total Reservations & Income – A summary of bookings and revenue
All this data can be filtered by time periods (daily, weekly, monthly) or customer demographics, allowing restaurant owners to make data-driven decisions to optimize their service, reduce no-shows, and increase profitability.
User-Friendly & Intuitive Experience
The UI design ensures that all these functions are accessible with minimal effort, making the app efficient and easy to use for restaurant managers and staff. The clean, modern layout reduces complexity, ensuring that everything from booking management to delivery tracking and performance monitoring is straightforward and hassle-free.
Restaurant App User Flow
Restaurant App User Flow: Dishes and settings
