M360
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M360 ✧
UI/UX - 2022,2023
Marketer Real Estate Technologies is a leading innovator in digital property marketing, leveraging automation, advanced 3D visualization, and data-driven insights. As part of the larger Marketer Tech group, the company drives digital transformation in real estate and marketing, offering seamless solutions that enhance customer engagement and simplify complex processes.
At Marketer, I was part of a highly collaborative UX team within the Product Department, where I played a key role in shaping the UI of the company’s B2B platform. My focus extended beyond visual design to improving usability through extensive user research, stakeholder workshops, and testing with internal and external users. Additionally, I initiated the development of a deep and cohesive design system, ensuring consistency and scalability across the platform. My contributions, including user journey mapping and competitor analysis, helped refine the product experience, strengthen its market presence, and attract new clients.
Role: Senior UI/UX Designer
Team: 1 Lead Product designer, 3 UX Designers, 1 Junior UI/UX Designer
Company: Marketer Real Estate Technologies
Credits: Sylvain Marengere (Lead Product Designer), Magnus Smogeli (UX Designer), Xia Li (UX Designer), Ignacio de Villalaín (Junior UI/UX Designer)
Marketer specializes in enhancing the sales and marketing processes for the real estate sector through automation and advanced analytics. Having in order to do so developed a suite of solutions leveraging data-driven tools for both new and existing homes. Platforms, such as the former M1 and it's newest iteration, the M360, empower real estate professionals to analyze, market, and manage properties more efficiently.
M360 offers comprehensive digital solutions for real estate developers, combining targeted advertising, immersive 3D renderings, virtual tours, and strategic digital campaigns to enhance the entire sales cycle from pre-sale to post-sale engagement.
By integrating digital marketing strategies with machine learning and vast data, Marketer aims to transform how real estate is sold globally, optimizing engagement and sales to achieve unparalleled reach and efficiency.
Section - CMS Dashboard
These advanced dashboards provide users with a clear, concise summary of complex analytics, empowering them to make informed decisions quickly. The sales and marketing dashboards are thoughtfully designed to distill vast amounts of data into easy-to-understand visualizations, such as charts, tables, and highlighted metrics. By offering instant access to key performance indicators like sales performance, buyer demographics, and marketing campaign efficiency, users can identify trends, monitor progress, and address issues without sifting through raw data. The integration of advanced features, such as segmentation by property type or marketing channel, further enhances task efficiency by allowing users to drill down into specific areas of interest. This streamlined approach not only saves time but also ensures that critical insights are accessible at a glance, driving better decision-making and overall productivity.
Section - Campaigns
The renovated campaigns page provides now a more comprehensive overview for marketing campaigns, highlighting key information such as leads, budget spent and campaign duration. The overview displays key metrics like leads, ROI, and campaign duration, along with visualized channel performance and top-performing audiences, helping users assess and optimize results. The setup section allows users to define target audiences, link creative assets, and review projected outcomes, ensuring campaigns are thoroughly prepared.
The marketing report block offers a clean and intuitive overview of how the different channels are performing as well as a list of the top performing audiences that includes a breakdown of impressions, clicks and resulting leads.
Section - Campaigns request
The flow for creating a new campaign provides a better guidance to users through a structured, step-by-step process to set up a marketing campaign. It begins with selecting the campaign project, followed by defining the campaign goal, such as boosting engagement or generating leads. Users then specify the target audience, budget, and desired outcomes. The flow continues with setting the campaign period, choosing distribution destinations (e.g., platforms or channels), and verifying all campaign details for accuracy. The final step confirms the setup, ensuring all necessary inputs are complete before launching the campaign. This intuitive workflow simplifies campaign creation, making it efficient and error-free.
Section - Property Picker
The property picker is one of the core features of the new M360. It provides a visual and interactive way for prospective home buyers to find, explore a property's units and get valuable insights about them. This new feature is key to allow users to gain a detailed overview of the units characteristics through an intuitive and easy to use visual tool.
Section - Units
The simplified units section now offers complete visibility and control over every unit in the building's portfolio. From detailed breakdowns of pricing, floor plans or amenities, data such as location or size to real-time updates on sales status, this section centralizes all the critical information related to a unit allowing real estate managers to:
Save Time: Streamlining unit tracking and updates across multiple buildings.
Boost Sales: Quickly identifying and being able to act on opportunities with up-to-date sales status and pricing insights.
Make Data-Driven Decisions: Accessing detailed reports to evaluate performance trends and optimize strategy.
Enhance Client Relations: Providing accurate and timely information to clients, improving trust and closing deals faster.
Section - Project details
Administrating and managing projects is now more intuitive and hassle-free. Users are able to quickly publish projects to the API as well as on the Newbuilds portal with just a click away. Additionally users can seamlessly manage key data from a proejct like stakeholders, contacts, amenities or project phases among others. The status information of the project can be administrated according to the phase in which the project is at the moment, either it is under development yet or coming for sale. Designed for simplicity and efficiency, this user-friendly feature streamlines workflow while keeping everything organized and accessible.
Section - Project analytics
A robust and comprehensive Analytics section is a game-changer for real estate managers, providing the depth and clarity needed to make informed, data-driven decisions. In this section, users can access detailed breakdowns of key performance metrics, such as units sold, sales revenues, and surface area sold, over the last 30 days. These insights are further categorized by sales performance and inventory, offering a clear view of what’s working and where adjustments might be needed. For real estate campaigns, this level of detail is critical—it enables managers to identify trends, pinpoint opportunities, and address challenges in real time. Whether optimizing pricing strategies, reallocating resources, or fine-tuning marketing efforts, having access to accurate, actionable analytics ensures that every decision is backed by data, not guesswork. This empowers managers to maximize campaign effectiveness, improve ROI, and maintain a competitive edge in a dynamic market.
